Explore Brookhaven Executive Director receives Master of BrandScience™ award

FOR IMMEDIATE RELEASE

Brookhaven, GA, July 27, 2021- In July 2021, Duane Knapp with BrandStrategy, Inc. bestowed Master of BrandScience™ awards to the newest recipients. Renee Areng, Executive Director for Explore Brookhaven, joins more than 60 other remarkable leaders from around the world who have received this award. Areng was one of six other award winners for 2021.

The Master of BrandScience™ designation is presented to leaders who have advanced the BrandMindset® and Brand Promise® principles within their organization and who are dedicated to developing and implementing strategies for their brands that enhance their guests’ experiences.

When a destination thinks and acts like a Genuine Brand, the entire community understands what the Promise is and how they deliver the right experience. Leading destinations that deliver on their Promise to guests, stakeholders and influencers will benefit from enhanced guest satisfaction and community support. The right strategy provides profitable pricing opportunities for the business sector as well as enhanced community pride, tax benefits and the power of a positive experience. The key for a destination– or any type of brand– to become a successful Genuine Brand is to focus on providing distinctive and relevant experiences that enrich the guests’ experience and provide positive, lasting, and memorable impressions. This BrandScience® is applicable to any type of brand that desires to become a preferred destination in their customers’ minds.

BrandPromise® training was held in January 2020 for City of Brookhaven employees and training was planned for the Brookhaven hotels, police department, Oglethorpe leaders, hospitality and more, but those trainings were cancelled due to the pandemic. BrandPromise® training classes will continue again soon.

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BrandStrategy, Inc.
BrandStrategy, Inc. has advised thousands of brands in 22 countries worldwide including Fortune 500 corporations, entrepreneurial ventures, associations, destinations, non-profit organizations, successful individuals and celebrities who desire to enhance their image, perception and success. Our clients use our proprietary BrandPromise® science to enhance hundreds of millions of their customers’ experiences in 50 countries worldwide.

Explore Brookhaven
Established in 2018, Explore Brookhaven is the destination marketing organization that seeks to enhance the image, perception and success for tourism activities and economic opportunity in the City of Brookhaven, Georgia. Located in the northeastern Atlanta metro, Brookhaven is home to locally-owned restaurants and unique shops, beautiful parks, outdoor festivals and the renowned Oglethorpe University. With a walkable setting reminiscent of a quaint small town, Brookhaven’s many distinct neighborhoods offer a laid-back respite from the nearby hustle of downtown Atlanta. Explore Brookhaven strives to bring people together and create a genuine sense of belonging. You are a guest in Brookhaven. For a day, or forever.

Visit ExploreBrookhaven.com for more information or follow on Facebook or Instagram.