Perimeter CID Launches "Don't Block the Box" Campaign
ATLANTA, GA- Perimeter Community Improvement Districts (PCIDs) in partnership with the cities of Dunwoody, Sandy Springs, and Brookhaven, along with the Georgia Department of Transportation and Georgia Institute of Technology has announced the launch of the "Don't Block the Box" initiative.
The two week campaign, themed "Be Kind Stay Behind the Line" and part of the Perimeter Traffic Operations Program (PTOP), aims to enlist the partnership of local businesses and property managers to help educate commuters and promote the safety of drivers and pedestrians within some of the area's busiest intersections.
Selected intersections include:
- Parkside Place at Perimeter Summit
- Peachtree Dunwoody Road at Johnson Ferry Road
- Peachtree Dunwoody Road at Abernathy Road
- Peachtree Dunwoody Road at Lake Hearn Drive
- Ashford Dunwoody Road at Ravinia Drive
The term "box" refers to the boundary within an intersection. A vehicle is considered to "Block the Box" when it enters an intersection with insufficient space available to exit on the opposite side, obstructing other vehicles and pedestrians. In the state of Georgia, blocking the box is illegal and could cost up to $500 in fines, as well as points on your driving record. If a driver's signal turns red before they get out of the intersection, they are blocking cross traffic from moving forward and preventing mobility in crosswalks and bike lanes.
"As a Perimeter CID board member and daily commuter, I fully support the "Don't Block the Box" campaign being initiated in conjunction with the ongoing efforts of the Perimeter Traffic Operations Program (PTOP). Maintaining clear intersections at all times, but in particular during the peak commuting hours, is a key factor in sustaining efficient traffic flow, preventing gridlock, and providing emergency vehicles the ability to effectively navigate through the congestion as needed..." said Perimeter Mall Senior General Manager Bill Baker. "The visual reminder to keep the intersection clear and not "Block the Box" is a proven and effective tool and I look forward to its implementation at select intersections within the Perimeter CID."
During the campaign, which runs from March 28th through April 8th, PCIDs will provide businesses and property managers with literature and signage to be positioned at the intersections and throughout their respective properties. Re-striping of the intersections will occur on an off-peak schedule beginning April 11th (weather permitting).
The Perimeter Traffic Operations Program is a partnership between PCIDs and the cities of Sandy Springs, Dunwoody and Brookhaven and GDOT. In its 3rd year, the program is funded by a $1 million per year grant from the Georgia Department of Transportation. Perimeter Community Improvement Districts, representing both the Central (DeKalb) and Fulton Perimeter CIDs, are self-taxing districts that use additional property taxes to help accelerate needed transportation and infrastructure improvement projects. The PCIDs are leading the charge to implement vital transportation enhancements that will improve mobility and access to the Perimeter activity center.
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If you would like more information about this topic, please contact Tammy Thompson at 770-390-1780 or email at Tthompson@PerimeterCID.org